MTV is reaching out to the... uh... MTV generation with a new social networking website with accompanying television channel. The highlight of the website will be user-generated video clips and messages. On it, people can request music videos to be played (they still do that?), send on-screen messages via cell phone, and chat with each other through avatars. Basically, it's a user-generated television channel.
This is definitely for the video game generation. I already can't keep up with MTV when it scrolls messages across the screen over the rare music video. The new channel and website are called Flux. The website launches Tuesday, August 1st while the channel launches in September.
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